Noumenon was founded in 2016 by AMFI alumna Dena Simaite, with the idea to combine ethics with aesthetics. Inspired by the Noumenal world of the philosopher Kant, Dena’s vision is to create cruelty-free fashion which is ethically produced yet sophisticated. The timeless garments are composed for the conscious woman who wants to feel beautiful and comfortable, from the inside and out. For Dena, design and quality are key. She believes that fashion is even more beautiful when created ethically and cruelty-free. It is therefore not a surprise that she thinks highly of pure fabrics. The collection exists of linen, organic cotton, cupro and Tencel (recycled woodpulp), but Simaite also works with innovative recycled fabrics and gives surplus fabrics a new life.
Every fabric and garment finds its origin in Europe, to reduce as much CO2 as possible. Furthermore the ink used for the prints are environmentally friendly. Also, the brandlabels are made from recycled cotton and the tags are made of recycled paper. Last but not least, every order placed in Amsterdam will be delivered in a recycled package by the 100% electric company car BIRO. With Noumenon Dena hopes to the change the world in a positive way. Her motto is: ‘Change the world, and look amazing while you do it.